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HOTELS AND RESORTS
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BRAND DISCOVERY QUESTIONNAIRE
As a team, we will create a brand strategy roadmap to define your brand, see what it's all about and what makes it unique and also alignment on your vision.
What is your business name? What is the meaning behind the name?
What is your business purpose? (Try to sum up the goals + mission of your business in one sentence.)
What adjectives best describe your brand? ( These words will cultivate the emotion that people get when interacting with your brand.)
Why do you want a new logo + branding? What do you want your new branding to accomplish?
Who is your ideal client / target audience?
What makes your business unique? What do your clients love about collaborating with you?
What is your client / target audience’s most basic problem, that you have the solution for?
What are a few big goals you have for your business? How do you think you will expand in the future?
Where will your logo primarily be used? Print, web, merchandise etc.?
How do you prefer your logo be worded or written out? ex: Maison Rose (Agency underneath) vs. MRA (Design & Marketing underneath)
Do you have a tagline? If so, would you like it stated alongside your logo?
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